Scent of a DVF Woman

29Jun11

Iconic designer Diane Von Furstenberg unveils her self-titled new fragrance

Known for her iconic curve-clinging wrap dresses and her eye-catching signature prints, Diane Von Furstenberg has been described as the most marketable designer since Coco Chanel.

Thirty seven years after the birth of the classic wrap-dress, this amazing woman has expanded her global luxury lifestyle brand with the launch of a new fragrance “Diane” (pronounced Dee-Ann).

“Diane”, created in collaboration with Chantal Ross and crafted over eight years by Aurelien Guichard of Givaudan is, like her wrap dress, deliciously feminine without being too obvious. Contained in a signature sutra bracelet-inspired bottle, the fragrance is designed to capture the essence of a woman by combining the exotic-scented frangipani flower with the subtle woody fragrance of violet leaves, producing a scent that that is seductive, glamorous and mysterious.

“People forget about the power and the magic of perfume. Perfume has been used since antiquity to seduce. It is about emotion; it is memory and addiction,” states Diane.

If you ever visit NYC, you MUST visit the DVF flagship store on the cornerstone of the meatpacking district; part boutique, part studio, part pied-a-terre for the CFDA council president, it oozes chic with its clean cut lines, bright and airy space and multiple floors of dressing rooms. I was super-excited when last week, on my third visit to the DVF store (in two days!) I was given a sneak preview of the fragrance. It really is gorgeous and the scent lasted all afternoon despite the blistering NYC heat.

I will definitely be heading to Harrods in my vintage wrap for a bit of “Diane” when the fragrance is launched in the UK later this year. 

“Diane” will be available from October 16 in Harrods and DVF stores in Eau de Parfum, Eau de Toilette and as a body lotion. Prices start at £47 for 50ml Eau de Toilette.

DVF Store Locations in the UK: Notting Hill, Mayfair, Wimbledon and Oxford (Bicester Village)

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One Response to “Scent of a DVF Woman”

  1. 1 Caroline

    I heart DVF! I cannot wait for the fragrance to come out.


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